Everywhere we turn these days we hear about the effect of the economic downturn. Whether you live in Europe, the US, Asia or have been shipwrecked with Gilligan, the financial crises around the world have probably impacted your country and community in some way. There is speculation that in the US alone, over one million people will lose their jobs this year. Businesses everywhere are cutting back as a result in the inevitable downturn in sales.
So how does all this dire news affect the adult web business? My suspicion was that we would all see a drop in our sales numbers. I anticipated that traffic would stay steady, or perhaps even increase as the recently-unemployed passed their days surfing for naked breasts. I further speculated that since money is tight, sales would be few. So far, I have been wrong.
Traffic to my adult sites has pretty well been on track with the patterns that I have watched over the last couple of years. I have seen some increase in sales as well.
Conversations with fellow adult webmasters tell me that I am not alone. So why is it that my neighborhood stores and small businesses have felt the financial pinch, while the adult business has not? It's because, for the most part, our business is not propelled by those who are sitting down with a calculator analyzing their financial picture and forecasting the numbers into the future.
Sex - and porn - is spontaneous. I see it. I like it. I want it. In the club, it may end there. If the girl isn't willing you can want it all night long, but you aren't going to get it. In porn, satisfaction is just a credit card away.
I am not yet willing to say that adult entertainment is "recession proof", but I would rather be doing what I am doing today than trying to run a car company. So if you are worried about your financial prospects, there may be no better time to begin your own adult empire.

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